We the pykih!

pykih began in 2013. We had designs to sell and a client wanted to purchase them but we did not have a company yet. After days of searching for a meaningful, SEO-optimised, numerology-certified names, we chanced upon a captcha and decided to use it as the company name. That's the day we decided: till we do good work, it does not matter what we are called.

The problem we are chasing

The world around is complex and nuanced. However, people have finite time and capacity to digest this reality. We are betting that this bottleneck will never go away and that it can only be mitigated.

How we help

We use design and algorithms to build information products that scale human thought... to separate signal from noise.

How we design

Good design isn't magic; it is cause and effect. The purpose of design is not to refine but to rethink. The purpose of design is not to add more features but to improve core features. When designing, we strive to: 

  • Structure: When we encounter reality, we seek ways to structure so we can organize and see through it.
  • Simplify: We dismiss most aspects of reality. We concentrate on those aspects that seem relevant.
  • Visual: We use visuals to convey complex ideas that are difficult to explain in words.
  • Sum up: We help you go from 30,000 ft view (executive summaries) to 500 ft view (granular details) and back.

How we code

We have broken information design into basic building blocks (like Lego) and assemble these blocks for your use case. These building blocks help speed up development of reliable software and lower cost of custom development.

We take responsibility of keeping the visualizations and sites we build alive for years after development.

How we deal

We sign a Master Services Agreement with clients that broadly sets the terms of engagement between us. Details about each project are mentioned in Work Orders.

How we discount

The same job can be achieved at different price points.