We believe that when you get a bunch of "i-am-best-at-what-i-do" domain experts in one room working on one problem at one time, magical things happen.
Good design isn't magic. It is cause and effect. To discover products (effect), one needs to invest in (the cause) team and culture. In 2013, it took us 72 interviews across 9 months to hire our first person. The first three were college drop-outs, who had quit college to start their companies. They folded their startups to join pykih. That's the day we decided: till one can problem solve and code, it does not matter where have you studied from.
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