Build and engage audience by launching verticals and converting stories into compelling, visual experiences.
Majority of Internet users do not read long form. The Internet has a term for it — Too long; didn't read (TL;DR). Tell your stories using immersive interactions instead of plain old text.
Create visually stunning properties for scheduled, high traffic events like sports, elections, wars, etc.
Does gmail.com sell airline tickets? No. Because good products have well-defined job to be done. Yet many content sites are all over the place. Build loyalty with structured content sites around single topics for well-defined audiences.
Reading habits on the Internet are scattered. Most people consume information in a piecemeal fashion across platforms instead of reading one long article. Make learning serendipitous with context cards.
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