A better sales funnel.
Flaws with traditional sales funnel
- Funnel analogy is incorret - Whatever is poured into the Kitchen Funnel flows out. Sales lead drop off across stages.
- Cannot compare values of two stages by simply eyeballing the chart.
- Put two funnels next to each other and you cannot compare them easily.
- Cannot add more data points to this visual.
Insights you can gain from pykih's river chart
- Amount of revenue at each stage.
- Avg. time it takes to move leads across stages.
- Categorised by lead source.
- Percentage view - compare percentage of leads in negotiation from emails (red) versus percentage of won leads from emails (red).
- Filter out lead sources, if you want to ignore them in analysis by clicking on legend.
Interactivity on clicking legends - Percentage, Absolute, Emails, Cold Calls, etc.