Visualise and compare pathways that your users are taking and to what outcomes.
1. Explore the sequence of events that users are taking.
2. Identify confusing paths or actions that is leading users to drop off (churn).
3. Which critical paths are leading to what outcomes - coverted users versus non-converted users?
4. Easily compare paths by either time or user segments. Surface the different actions that retained and churned users.
This is a modified 3D Sankey chart, which is a modified flow diagram, in which the width of the arrows is shown proportionally to the flow quantity.