Explain, describe and persuade others about your perspective or pitch.
Sell visuals are becoming critical because professionals face a twin set of issues: on the one hand, an explosion of information, resulting in data-heavy presentations; and on the other hand, reducing audience attention spans, making it very difficult to hold their attention and convince them about their point of view.
Sometimes it is not enough to tell a story. Sometimes it is critical for audience to explore and digest the information in a way that is personally meaningful to them, at their own pace, guided by personal curiosity. While the enterprise software world calls them "Decision Support Tools" and journalism calls it “News Apps”, we prefer to refer to them as simply “Calculators”.