Made in Humane Club
What is candidate Modi’s message for my district?
Frame
During Indian National Election 2014, the campaign management team for Mr. Modi (the then Prime Minister hopeful) identified three themes across which they wished to engage the electorate:
- Create a positive wave of emotion (coined the “Modi Wave”)
- Highlight a unique message to each individual election constituency
- Offer citizens a play-by-play update of Mr. Modi’s rallies and where he would be speaking next.
See
With a hard deadline, Rumi allowed us to focus on the visualization with-out having to create tables and back-end CMS to manage the complex data set e.g. rallies, timings, speeches, photos, videos, districts, highlights, etc. Also, the visualization was hosted on Rumi and shown on the homepage of narendramodi.in from April 4 till May 15, 2014. Rumi was able to handle massive traffic spikes.
Using a strong color driven design, we represented ever successful rally by Mr. Modi with his party color (saffron) on a geographic map. As he campaigned across the nation, the visualization naturally showed an accelerated spreading of the color saffron as a visual metaphor for his increasing momentum.
Critical points made by Mr. Modi in each rally were also geotagged on the map. As a result citizens across any region in the country could zoom in to the region of importance to them and learn what Mr. Modi had to say with respect to that constituency
Further, the map visualization also offered a look into the past and future planned rallies where Mr. Modi would be speaking that acted as a virtual event calendar
Imagine
The viz. loads with all states of India where Narendra Modi has held a rally in orange. States with upcoming rallies blink. Let’s click on the Uttar Pradesh state. It opens a district map of Uttar Pradesh with past rallies in orange, today’s rallies in yellow and future rallies in gray. On the right, the rallies are listed. Let’s click on the Meerut rally, which was held in past. It opens pictures, videos and other content of that rally. On scrolling down, it also shows highlights of the speech and the official press note link. If you click on an upcoming rally, then it encourages the reader to contribute Mission 272+ or share ideas with Narendra Modi. Mr. Modi is also performing 3D rallies which is broadcasted live across many places. To see the 3D rallies, click on the 3D rallies check box. 
Modi himself retweeted our work
Outcome
This visualization was ultimately hosted on narendramodi.in for over a month and played a small in binding the overall campaign strategy for Mr. Modi
