What do you want the reader/audience to do with the visual?
Each of these visual categories can either use Exploratory (analysis) and/or Explanatory (storytelling) techniques to get the point across.
All LOOK visuals help you quickly and objectively stay on top of what is happening by helping you identify who/what, how much, when, where, how and why.
Typically LOOK visuals include — Standard charts and maps in stories, Live dashboards, TV dashboards, Automated Reports and Microsites.
All SEE visuals help you see something that is otherwise not visible.
Typically SEE visuals use features like filters, sorting, pivots, weights, comparison, visual analytics like clustering, smoothing, lead-lag analysis, etc. to help you go beyond LOOKING.
Most professionals face a twin set of issues: on the one hand, an explosion of information, resulting in data-heavy presentations; and on the other hand, reducing audience attention spans, making it very difficult to hold their attention and convince them about their point of view.
All SELL or advocacy visuals help you convince others about your perspective. You can use these visuals to pitch a product or service, present a story, WOW a customer or simply do cost/benefit analysis of certain bundles/packages.